Right now Instagram quickly amplifies certain products into a cult like status. Not only do you see it across your followers’ feeds as they wear these ‘IT’ pieces, but also the ads that appear every 10 posts in your feed. Peer pressure on social media is a huge part of the problem. Social media is making us overspend and not just because of the ads. Social media is now much like an expenditure category like rent or student loans.

Instagram recently rolled out Instagram Shopping, which allows people to view product descriptions and pricing with a tap. Add in Apple pay on your phone and the effort to purchase is so minimal and very easy with one click and no turning back. Being inundated with emails stating that a celeb’s one piece can be yours for under $100 don’t help your resolve.

Realize the more you like and search, the more targeted you will be. #visciouscircle. For millennials “more than any other generation, social media and the allure to spend beyond their means could have long-term negative effects on their finances if they’re not careful.” nearly 90 percent of millennial respondents say social media creates a tendency to compare their own wealth or lifestyle to that of their peers. They report feeling inadequate about their own life after seeing something on social media. 57% of millennials spend money they hadn’t planned on because of social media.

There are ways to curb your influence of social media on your money: