Building on its successful iPad app, Citytv launched the Citytv Video

App for iPhone on Thursday — streaming live local content and primetime TV shows on demand.

Live content on the new app includes Breakfast Television Toronto,

CityLine and the upcoming New Year’s Eve Bash live from Nathan Phillips

Square.

The app also includes on-demand, primetime content, featuring entire

episodes and never-before-seen clips of hit series New Girl, Terra Nova,

2 Broke Girls, Modern Family and Person of Interest, to name a few.

Shows are available the day after they appear on Citytv, so users can

watch programming on their way into work or on their lunch break at the

office.

The app is currently available for free on the  iTunes Canada App Store.

Last year, Citytv launched the Citytv Video App for iPad — becoming the

first broadcaster to offer primetime content on the tablet device. It

remains among the top 15 entertainment apps in the iTunes Canada App

Store.

“Citytv continues to remain at the forefront of innovative digital

content. The new app for iPhone offers the same great user experience as

our popular iPad app,” said Andrea Gagliardi,  Rogers Digital Media’s

GM and senior director of broadcasting.

“This new app demonstrates our ongoing commitment to deliver unique,

entertaining and informative content to our viewers anytime and anywhere

on multiple devices.”

In addition to live and on-demand programming, the Citytv iPhone app

includes a notification service that reminds users when their favourite

shows are available on the app and on TV, as well as the ability to save

both viewing past and favourite clips. Video links can also be easily

shared on Facebook, Twitter and via email.